Influenzic generates revenue for you as the platform operator through two separate fees that run automatically on every transaction. You do not need to invoice anyone or collect money manually — the system handles it. This article explains what each fee is, how to set the right amounts, and how to track what your platform has earned.
The Two Fees
There are exactly two fees. They serve different purposes and are charged to different parties at different times.
Fee 1: Processing Fee (charged to brands)
When a brand pays for anything on the platform — a wallet top-up, an invitation batch, or an application acceptance — a processing fee is added on top of the agreed amount. The brand pays it at checkout. It is your service charge for facilitating the transaction.
Example: A brand accepts an influencer’s application for an agreed rate of $200. With a 7% processing fee, the brand pays $214 at checkout ($200 + $14 fee). The $14 is your revenue from this transaction, collected immediately.
Where to set it: Influenzic → Settings → Payment & Wallet → Processing Fee Percentage. Default is 7%.
Fee 2: Platform Commission (charged to influencers)
When a project completes successfully and the brand marks the work as done, the agreed payment is released from escrow to the influencer. Before the influencer receives anything, your platform commission is deducted. The influencer always knows in advance what they will net, because the commission rate is displayed throughout the platform.
Example: A project completes with an agreed rate of $200. With a 20% platform commission, the influencer receives $160 ($200 minus $40 commission). The $40 is your revenue, deducted automatically at the moment of payment release.
Where to set it: Influenzic → Settings → Payment & Wallet → Platform Commission Percentage. Default is 20%.
What You Earn on a Typical Project
Combining both fees, here is what the platform earns from a single $200 project:
| Who | Pays / Receives | Amount |
|---|---|---|
| Brand pays at checkout | $200 agreed rate + 7% processing fee | $214.00 |
| Platform retains (processing fee) | 7% of $200 | $14.00 |
| Influencer receives on completion | $200 minus 20% commission | $160.00 |
| Platform retains (commission) | 20% of $200 | $40.00 |
| Total platform revenue | Processing fee + commission | $54.00 |
What Rates Should You Set?
There is no universal right answer — it depends on your market and competitive position. Some benchmarks for reference:
- Processing fee (brands): Typically 5–10%. Lower than this and you absorb gateway costs. Higher than this and brands may prefer to go direct with influencers.
- Platform commission (influencers): Typically 15–25%. Below 15% makes it hard to generate meaningful revenue. Above 25% risks influencers feeling the platform takes too large a cut.
Start with the defaults (7% processing fee, 20% commission) for launch. You can adjust once you have data on whether brands or influencers are price-sensitive in your specific market.
How to See What Your Platform Has Earned
The platform does not automatically transfer your revenue to a bank account — it accumulates as the difference between what brands pay in and what influencers are paid out. You track this through the transaction ledger.
Navigate to Influenzic → Transactions:
- Filter by transaction type
escrowto see all brand payments in - Filter by transaction type
project_paymentto see all influencer payouts out - The difference between total escrow received and total project_payment paid out (across a given period) is your gross retained revenue for that period
The admin dashboard also shows Fee Revenue for the last 30 days as a pre-calculated KPI tile, comparing it to the prior 30-day period so you can spot trends at a glance.