Creating Your First Campaign

Campaigns are the core unit of work on the platform. A brand creates a campaign, influencers apply or are invited, and the work is tracked inside individual projects. This guide walks through creating your first campaign.

Starting the Wizard

Log in as a brand and navigate to Dashboard → Campaigns → Create Campaign. The creation wizard has four steps.

Step 1: Platform & Type

• Choose the social platform: Instagram, TikTok, or YouTube
• Choose the rate type: Fixed (you set the rate) or Negotiable (influencers propose their rate)

Step 2: Campaign Details

• Campaign name — internal name, also shown to influencers in search
• Campaign brief — full description of what the campaign is for, brand guidelines, dos and don’ts
• Niche — helps influencers find the campaign in their browse filters
• Deliverables — how many pieces of content and what type (Post, Reel/TikTok, YouTube video, Story)

Step 3: Budget & Slots

• Rate per influencer (fixed-rate campaigns only) — the amount each accepted influencer is paid
• Maximum influencer slots — how many influencers can be accepted for this campaign
• Reference images — optional mood board uploads (JPEG/PNG, configurable max count and size)

Step 4: Review & Publish

Review all campaign details before submitting.

• If campaign review is disabled (Redux: inzc_require_campaign_review = false), the campaign goes live immediately as active.
• If campaign review is enabled (the default), the campaign enters pending_review status. The admin reviews it and either approves (moves to active) or declines it with per-field feedback.

If declined, the brand receives a notification. The campaign wizard re-opens with each problem field annotated with the admin’s note. After corrections, the brand resubmits and the process repeats.