A rate card is an influencer’s published pricing for each type of content they create. Brands use rate cards when filtering discovery results and when setting offer amounts in the invite cart.
Rate Card Structure
Rates are set per platform and per deliverable type:
| Platform | Deliverable Types |
|---|---|
| Reels, Posts, Stories | |
| TikTok | Videos |
| YouTube | Videos, Shorts |
Each cell stores a minimum price (the floor the influencer will accept for that deliverable type). Influencers set rates from Settings → Rates in their dashboard.
Storage
Rate cards are stored as JSON in inzc_rate_cards user_meta. The lowest rate across all deliverable types for each connected platform is also synced to wp_inzc_social_accounts.rate_min, which powers the rate-range filter in brand search.
Level 1 Gate
An influencer must have an approved rate card on at least one connected platform to unlock Creator Level 1. Without a rate card, quality score thresholds are irrelevant — the influencer stays at Level 0 and does not appear in brand discovery results.
inzc_platform_deliverable_types filter.