If an influencer needs more time to produce content, they can request a deadline extension before the content due date passes. The brand approves or declines; the decision takes effect immediately. Extensions are always an explicit brand decision — nothing is auto-approved.
When to Request an Extension
Submit an extension request as early as possible — ideally well before the deadline, not on the day it expires. Brands are more likely to accept when given enough notice and a clear reason. Common acceptable reasons include unexpected production delays, illness, last-minute brief changes, or logistics outside the influencer’s control.
Requesting an Extension (Influencer)
- Open the project detail page.
- Click Request Extension.
- Enter the number of additional hours needed and a clear reason for the delay.
- Submit. The brand is notified immediately by in-app notification and email.
Only one active extension request is permitted per project at a time. The brand must respond before you can submit a new request.
Brand Response
The brand sees the pending request on the project page, including the influencer’s stated reason and the hours requested.
| Brand Decision | What Happens |
|---|---|
| Accept | The content deadline is extended by the requested number of hours. The influencer is notified and the updated deadline is shown in the project immediately. |
| Decline | The original deadline stands unchanged. The influencer is notified. If the deadline then passes with no submission, the project moves to late status and a reputation penalty applies. |
What If the Brand Does Not Respond?
Extension requests are not auto-approved. If the brand does not respond before the deadline passes, the original deadline stands and the project moves to late. In this situation, open a support ticket explaining that the extension request went unanswered — the admin can manually adjust the deadline from the project detail panel if the circumstances warrant it.